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| Pop Religion in Japan: Buddhist Temples, Icons, and Branding | ||
| 作者 | Porcu, Elisabetta (著) |
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| 出處題名 | The Journal of Religion and Popular Culture |
| 卷期 | v.26 n.2 Summer |
| 出版日期 | 2014.06.01 |
| 頁次 | 157 - 172 |
| 出版者 | University of Toronto Press |
| 出版者網址 | https://utppublishing.com/ |
| 出版地 | Toronto, ON, Canada [多倫多, 安大略省, 加拿大] |
| 資料類型 | 期刊論文=Journal Article |
| 使用語言 | 英文=English |
| 附註項 | Author Affiliations: The International Research Center for Japanese Studies, Kyoto, Japan; University of Leipzig, Germany. |
| 關鍵詞 | Japanese Buddhism; Buddhist temples; branding; popular culture; consumerism; Ryōhōji; pop characters; Hello Kitty; marketing strategies |
| 摘要 | The need manifested by Japanese Buddhist organizations to present themselves as “modern” forces that are relevant to present-day society seems to be central in shaping their communication strategies. In this regard, one interesting aspect is represented by religious institutions’ attempts to “brand” themselves to enhance their profiles and visibility, specifically by drawing on popular culture formats. Based on fieldwork in Japan, I examine the use made by Japanese Buddhist institutions of these formats in their attempt to revive Buddhism and make its teachings attractive to an audience greater than the elderly parishioners who still maintain contact with their temples, mainly for funerary rites and other memorial rituals related to the ancestors. |
| 目次 | Abstract 157 Keywords 157 Introduction 157 Japanese Buddhism and Popular Commercial Icons 158 Traditional Temples, Marketing Strategies, and Pop Culture Promotion 160 Branding Traditional Buddhism: The Case of Ryōhōji 162 Conclusion 165 Notes 167 References 169 |
| ISSN | 1703289X (E) |
| DOI | 10.3138/jrpc.26.2.157 |
| 點閱次數 | 1 |
| 建檔日期 | 2024.12.25 |
| 更新日期 | 2024.12.25 |
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