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| The Path of ‘No’ Resistance to Temptation: Lessons Learned from Active Buddhist Consumers in Thailand | ||
| 作者 | Wongkitrungrueng, Apiradee (著) ; Juntongjin, Panitharn (著) |
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| 出處題名 | Religions |
| 卷期 | v.13 n.8 |
| 出版日期 | 2022.08 |
| 頁次 | 27 |
| 出版者 | MDIP |
| 出版者網址 | https://www.mdpi.com/ |
| 出版地 | Basel, Switzerland [巴塞爾, 瑞士] |
| 資料類型 | 期刊論文=Journal Article |
| 使用語言 | 英文=English |
| 附註項 | 1. Apiradee Wongkitrungrueng Mahidol University International College 2. Panitharn Juntongjin Chulalongkorn University 3. Religions 2022, 13(8), 742. |
| 關鍵詞 | Buddhism; religious practices; self-control; mindfulness; consumerism; mindful consumption |
| 摘要 | Mindfulness practice and mindful consumption have increasingly attracted the interests of academics and the general public worldwide. Despite the fact that mindfulness meditation has its roots in Buddhism, little empirical research has studied mindfulness and mindful consumption from the Buddhist principles and from the perspective of active Buddhists who regularly dedicate themselves to Buddhist practice with the goal of achieving liberation from suffering. This study builds on and extends previous research that established a research agenda regarding how mindfulness could transform consumer behavior and lead to higher levels of well-being. The purpose of this study is to gain an understanding of the ways in which active Buddhist consumers living in the city have disengaged from the consumerist culture and altered their lifestyle and consumption behaviors. To grasp the subtle complexity of the experience, fifteen active Buddhist practitioners were interviewed in depth. As a result of this, a Buddhist-based behavioral change model with seven stages is developed. Drawing on behavioral change models, such as the transtheoretical model (TTM) and the stepwise model of behavior change (SMBC), this model aims to demonstrate how active Buddhist consumers have transformed their consumption behavior patterns and overcome temptation without resistance. The transformative mechanism and consumer strategies were also extracted to provide lessons learned and management implications. |
| 目次 | Abstract 1 Keywords 1 1. Introduction 1 2. Conceptual Background 2 2.1. Consumerism and the Vicious Cycle 2 2.2. Self-Control Strategies Defending against Consumerism 4 2.3. Mindfulness and Buddhist Consumption 5 3. Methodology 8 4. Findings 11 4.1. Consumption Behavior Patterns 11 4.2. Stages of Behavioral Change 13 4.3. Process of Change 17 5. General Discussion 20 References 23 |
| ISSN | 20771444 (E) |
| DOI | 10.3390/rel13080742 |
| 點閱次數 | 7 |
| 建檔日期 | 2023.09.27 |
| 更新日期 | 2023.09.27 |
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