漢傳佛教文化遺產旅游地僧人滿意度研究—以廣西桂平西山為例=A study on the Degree of Monks Satisfaction in Destinations of Chinese Buddhist Cultural Heritage Tourism—Taking Guiping Xi Mountain in Guangxi for Example
Monks are the activation of carrier of the Buddhism culture heritage and the core of the stakeholders in the Buddhism culture heritage tourism development.The monks’ subjective perception and their legitimate rights and interests have not been due attention and recognition,has caused many contradictions and conflicts in the current practice of some local tourism development,and caused a certain degree of negative impact in the development and utilization of the Buddhism cultural heritage.This article based on the significance of the monks satisfaction in the Buddhism cultural tourism destination research,built the Buddhist cultural heritage tourism destination monks satisfaction evaluation index system by using the method of screening theory and factor analysis.Then the paper research the monks satisfaction to conduct on-the-spot investigation that taking the Western Mountain of Guiping,Guangxi as an example,and explore the key factors that affect the local monks satisfaction through the survey results of IPA analysis,in order to provide a reference to realize the sustainable development of Chinese Buddhism culture heritage tourism destination.