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| A Study of Differences in the Hotel Industry between International Domestic 5-star Hotels and the Prospects of Domestic 5-star Hotel Development in Sanya Hainan Province | ||
| 作者 | Yi, Du ; Thawornwiriyatrakul, Warangkana ; Bi, Chuanchen |
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| 出處題名 | Journal of International Buddhist Studies (JIBS) |
| 卷期 | v.9 n.1 |
| 出版日期 | 2018.06 |
| 頁次 | 141 - 155 |
| 出版者 | Buddhist Research Institute, Mahachulalongkornrajavidyalaya University |
| 出版者網址 | http://www.ojs.mcu.ac.th/index.php/JIBS/index |
| 出版地 | Bangkok, Thailand [曼谷, 泰國] |
| 資料類型 | 期刊論文=Journal Article |
| 使用語言 | 英文=English |
| 附註項 | Authors: Faculty of Business Administration, Khon Kaen University,Nong Khai Campus Author for correspondence: email: naraki@kku.ac.th |
| 關鍵詞 | Hotel Industry; Competitive Advantage; SWOT Analysis; STP Model; Five Forces Model |
| 摘要 | The research focused on the hotel industry of Sanya Hainan Province China. There were two objectives. First one was to compare domestic 5-star with foreign 5-star hotel and find out the differences between the two hotels. After analyze we can get the advantages and disadvantages of each hotel. Another one was to give more effective suggestions and methods for domestic 5-star hotel to get a better development, according to the competitive market environment. The research question was what is the concrete differences in hoteling between international 5-star hotel and domestic 5-star hotel? And what is the advantage and disadvantage of domestic 5-star hotel and international 5-star hotels in market that they are facing? SWOT, STP and Five-force model were used in the study to support objectives and designed interview questions. The research methodology was qualitative methodology, and the research result based on the interview content. At least, suggestions were given after qualitative content analysis. |
| 目次 | Introduction 142 Literature Review 143 Competitive Advantage Theory 143 The Five Forces Model 144 STP Model 145 Research Methodology 145 Study Process and Tools 146 Key Informant 147 Result 147 Channel Strategy: target customer sales 147 Promotion Strategy: brand image publicity 148 Personnel Strategy: employee satisfaction 149 Environment Strategy: brand image, information, and price display 150 1. The display of brand image 150 2. Information and price display 151 Discussion 151 Conclusions 152 Acknowledgement 153 References 153 |
| ISSN | 19066244 (P); 25869620 (E) |
| 點閱次數 | 167 |
| 建檔日期 | 2019.09.16 |
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