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| A Study of Subscribers' and Students' Achievment in Use and Gratification to Buddhof Mahachulalongkornrajavidayalaya Universityacakra Magazine | ||
| 作者 | Paganon Buddhimadhee (著) |
|---|---|
| 出版日期 | 2000.04.01 |
| 頁次 | 209 |
| 出版者 | Mahachulalongkornrajavidyalaya University |
| 出版者網址 | http://www.mcu.ac.th/En/index.php |
| 出版地 | Bangkok, Thailand [曼谷, 泰國] |
| 資料類型 | 博碩士論文=Thesis and Dissertation |
| 使用語言 | 英文=English; 泰文=Thai |
| 學位類別 | 碩士 |
| 校院名稱 | Mahachulalongkornrajavidyalaya University |
| 指導教授 | Phramaha Tuan Siridhammo |
| 畢業年度 | 2000 |
| 摘要 | This research is 'A Study of Subscribers' and Students' in Use and Gratification to Buddhacakra Magazine of Achievement Malachulalongkornrajavidayalaya University ; focusing its attention to studying Subscribers' and students' achievement in use and gratification to Buddhacakra Magazine of Malachulalongkornrajavidayalaya University and the relationship between the achievement in use and gratification of the respondents. The university to develop the whole management and adminitration to Buddhacakra Magazine, related to needs of its subscribers and students for the denefit of propagating Buddhism. The study is a survey rescarch in nature, using questionnair and interview schedule as tools of data collection. The questionnaire has been used for collecting data from the sampling groups, namely, subscribers of Buddhacakra magazine and undergraduate and graduate students of Malachulalongkorn-rajavidayalaya University residing bath in urban and rural areas from all faculties. The Analysis of data on the profile and the behavior of achievement in use and gratification of the respondents is based on a descriptive statistic, namely, percentage. Chi-Square test is also used to prove the hypothesis of the study. The results of the study are as follows : 1. Achievement in use and gratification to Buddhacakra magazine of subscribers and students are medium. 2. Subscribers and students being of different have no differences in achievement in use and gratification to Buddhacakra magazine. 3. Subscribers' and students' achievement in use is related to gratification to Buddhacakra magazine and it is found that ones who receive the magazine every month are strongly satisfied with the magazine as well. 4. The majority of the respondents generally hare got the benefit of knowledge, news and the statement of the University activities from the magazine more, yet their participation in presenting ideas and writhing article is less. The problems and obstacles relating to Buddhacakra magazine faced by subscribers and students include not receiving the magazine regularly due to delay in issuance; delay in distributing; lacking of manpower in charge of public relations at campuses to provide more information about the magazine to subscribers and student ; and lacking of appropriate columns for the youth and public in walks of life. Form the above mentioned problems the respondents have proposed suggestions, i.e., issuing and distributing in time; articles should be updated and related to religions and philosphy useful for a study of students; incresing columns on questions and answers of general problems and English article ; and Establishing Buddhacakra magazine center to receiver article and news from every campus and Buddhist college. In addition, English board should be provided with consideration for the improving of the magazine with will lead to a better publication as well as promoting efficient media resources. |
| ISBN | 9745755648 |
| 點閱次數 | 815 |
| 建檔日期 | 2007.11.28 |
| 更新日期 | 2022.03.31 |
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